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Build Your Car Wash Business with Us

There’s power in community—and knowledge. If you’re a growing car wash business or an industry veteran, the International Carwash Association (ICA) is your trusted resource for best-in-class training, leading-edge research, can’t-miss live events, and so much more

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Latest Content

9000+
Attendees for The Car Wash Show and ROADMAP each year
12500+
People learning from CAR WASH Magazine and CAR WASH News
25000+
Followers in our community from IG and LinkedIn to our podcast.

Let Us Help You Elevate Your Wash

LEAD™ Training

Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page.

CAR WASH News™

Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page.

CAR WASH Magazine™

Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page.

Conversations with ICA

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ICA Live Events

Car Wash Show: Europe

September 24-25, 2025 | Amsterdam

Be part of Europe’s largest car wash exhibition. Record growth, rapid new construction, and growth across Europe spells opportunity for you.

ROADMAP by ICA

November 3-4, 2025 | Dallas, Texas

Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.

The Car Wash Show

May 11-13, 2026 | Nashville, TN

Attended annually by nearly 10,000 people from the industry’s leading companies, The Show™ is the ultimate gathering for car wash pros.

Recent News

Headline strongly promoting the Pulse Report

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Partner with ICA headline

Supportive copy showcasing the business value of partnering with ICA: Become an ICA Champion and stay in front of qualified leads—from our magazine to the annual trade show and so much more.