--- title: CW-Elevate Home Wireframe Updated Home V222 --- # Build your car wash business with us **There’s power in community—and knowledge.** If you’re a growing car wash business or an industry veteran, the International Carwash Association (ICA) is your trusted resource for best-in-class training, leading-edge research, can’t-miss live events, and so much more Subscribe to ICA ![placeholder image_001](https://sandbox-1-carwash-20797536.hs-sites.com/hubfs/placeholder%20image_001.png "placeholder image_001") ![Self-Serve Surge](https://sandbox-1-carwash-20797536.hs-sites.com/hubfs/iStock-1206744921-bubbles-1920x1080.jpg) ### [Self-Serve Surge](https://ica-sandbox.clockwork.dev/car-wash-stories/self-serve-surge) Self-serve car washes are getting their sparkle back as a new generation of investors — both... [Learn More](https://ica-sandbox.clockwork.dev/car-wash-stories/self-serve-surge) ![Standing Out in a Changing Market: Colleen Francis Previews ROADMAP 2025](https://sandbox-1-carwash-20797536.hs-sites.com/hubfs/Imported_Blog_Media/colleen_francis_thumb_1920x1080_081425.jpg) ### [Standing Out in a Changing Market: Colleen Francis Previews ROADMAP 2025](https://ica-sandbox.clockwork.dev/conversations-with-ica/roadmap-2025-preview-colleen-francis) It’s Conversations with ICA — the series that provides actionable insights and best practices for... ![State of the Industry Insights from The Car Wash Show 2025](https://sandbox-1-carwash-20797536.hs-sites.com/hubfs/Imported_Blog_Media/Conversations-with-ICA-07-State-of-the-Industry-2025-Thumbnail-rev.png) ### [State of the Industry Insights from The Car Wash Show 2025](https://ica-sandbox.clockwork.dev/conversations-with-ica/tcws-state-of-the-industry-2025) It’s Conversations with ICA — the series that turns industry knowledge and insights into actionable... ![Splash Car Wash of Greenwich Gets Luxury Remodel](https://sandbox-1-carwash-20797536.hs-sites.com/hubfs/THE%20CAR%20WASH%20SHOW_NASHVILLE%202024_TOP%20250_WEB%20READY_187.webp) ### [Splash Car Wash of Greenwich Gets Luxury Remodel](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/splash-car-wash-of-greenwich-gets-luxury-remodel) Splash Car Wash has finished the interior and exterior remodeling of its Greenwich site, the... 9000+ Attendees for The Car Wash Show and ROADMAP each year 12500+ People learning from CAR WASH Magazine and CAR WASH News. 25000+ Followers in our community from IG and LinkedIn to our podcast. Sub-headline text ## Let Us Help You Elevate Your Wash ### LEAD™ Training Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. Explore more ### CAR WASH News™ Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. Explore more ### CAR WASH Magazine™ Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. Explore more ### Conversations with ICA Create CTAs that match user goals, spark curiosity, and clearly lead to the next relevant detail page. Explore more Events sub-headline ## ICA Live Events ### Car Wash Show: Europe **September 24-25, 2025 | Amsterdam** Be part of Europe’s largest car wash exhibition. Record growth, rapid new construction, and growth across Europe spells opportunity for you. [Go to Amsterdam](https://www.carwashshoweurope.com/) ### ROADMAP by ICA **November 3-4, 2025 | Dallas, Texas** Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions. [Go to ROADMAP](https://carwashroadmap.com/?__hstc=110838234.3a54c8035e5b246b4371b7a813e7a63f.1750766801685.1755018552341.1755097860528.23&__hssc=110838234.1.1755097860528&__hsfp=3352691268) ### The Car Wash Show **May 11-13, 2026 | Nashville, TN** Attended annually by nearly 10,000 people from the industry’s leading companies, The Show™ is the ultimate gathering for car wash pros. [Go to The Show](https://thecarwashshow.com/?__hstc=110838234.3a54c8035e5b246b4371b7a813e7a63f.1750766801685.1755018552341.1755097860528.23&__hssc=110838234.1.1755097860528&__hsfp=3352691268) # Recent news ### [Splash Car Wash of Greenwich Gets Luxury Remodel](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/splash-car-wash-of-greenwich-gets-luxury-remodel) ### [Champion Xpress Carwash Enters New Market with Acquisition of First Iowa Location](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/champion-xpress-carwash-enters-new-market-with-acquisition-of-first-iowa-location) ### [Pink Bird Car Wash Launches $100 Million-Plus Investment](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/pink-bird-car-wash-launches-100-million-plus-investment) ### [WhiteWater Express Car Wash Adds 5 New Locations](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/whitewater-express-car-wash-adds-5-new-locations) ### [U.S. Patent and Trademark Office Issues New Patent to omniX Labs For Real-Time Video Stream Analysis](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/us-patent-and-trademark-office-issues-new-patent-to-omnix-labs-for-real-time-video-stream-analysis) ### [VIDEO: July 26 - CAR WASH Magazine Live™ Weekly Update](https://ica-sandbox.clockwork.dev/car-wash-news/car-wash-news/video-july-26-car-wash-magazine-live-weekly-update) Pulse Report # Strong headline promoting the Pulse report Descriptive copy: What the report is? Why it matters (consumer behavior, growth forecasts, customer loyalty) Strategic value to audience. [Learn More Button](https://sandbox-1-carwash-20797536.hs-sites.com/cw-elevate-home-wireframe-updated-home-v222#) ![test-puls-report_small](https://sandbox-1-carwash-20797536.hs-sites.com/hs-fs/hubfs/test-puls-report_small.png?width=507&height=600&name=test-puls-report_small.png "test-puls-report_small") ![full-color_single-logo-globe-banner-icon](https://sandbox-1-carwash-20797536.hs-sites.com/hs-fs/hubfs/full-color_single-logo-globe-banner-icon.png?width=73&height=73&name=full-color_single-logo-globe-banner-icon.png) ### Partner with ICA headline Supportive copy showcasing the business value of partnering with ICA: Become an ICA Champion and stay in front of qualified leads—from our magazine to the annual trade show and so much more. Partner with ICA