The Heartland Carwash Association (HCA) announced Laurie Plemons as HCA Executive Director. Plemons will be responsible for maintaining and securing memberships, increasing revenue, organizing and coordinating the Product Show, as well as general management responsibilities.

She joins the HCA from the Mid-Atlantic Carwash Association (MCA), where she serves as Executive Director. Plemons successfully manages membership and vendor development efforts for the MCA.

Plemons comes to the HCA with 20+ years of experience in conference planning and membership database management. She also brings over 15 years of experience working with non-profit organizations.

Founded in 1983, the HCA has association members and vendors throughout the Midwest, including Minnesota, South Dakota, North Dakota, Missouri, Wisconsin, Iowa, Nebraska, Illinois, and Kansas.