Enhanced
$5000/Annual
Everything in Enhance:
- Team ICA Membership
- Limited analytics
- PULSE quarterly industry insights
- 20% off print ads in CAR WASH Magazine
- 10% discount on sponsorship purchases & concierge support at The Car Wash Show
Partner With ICA
Fuel Your Year-Round Growth
70% percent of people prefer doing business with companies they trust.
Become an ICA Champion and stay in front of qualified leads—from our magazine to the annual trade show and so much more.
Increase Brand Visibility and Influence
70% percent of people prefer doing business with companies they trust. ICA events like The Car Wash Show™ and ROADMAP, along with year-round media such as podcasts and newsletters, help you build those connections and lasting credibility. The Champions program extends that reach with tailored annual sponsorships that keep your brand visible well beyond the show floor.
9000+
Attendees for The Car Wash Show and ROADMAP each year
12500+
People learning from CAR WASH Magazine and CAR WASH News.
10000+
Highly engaged subscribers to our weekly CAR WASH News e-newsletter.
25000+
Social reach across Facebook, Instagram, LinkedIn, X, and CAR WASH The Podcast.
Discover the Growth Potential of ICA’s Champion Program
Yes—we’ve got you covered. Whether your goal is to elevate your brand, lead the car wash space, expand your presence at The Show, or launch a product successfully, there’s a Champions package designed for you. Discover how often your ideal audience will hear your message.
Every Week
Car Wash News
Whether you're a car wash enthusiast or industry insider, our weekly newsletter delivers everything you need to stay ahead. From the latest product launches and major acquisitions to inspiring community stories—we’ve got your car wash updates covered, all in one place.
ICA Social
We’re active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services.
Conversations with ICA
Building on the success of CARWASH the Podcast, this new ICA series brings insightful dialogue to the heart of the car wash community. It connects professionals with strategies, technologies, and expert perspectives shaping the industry’s future, and is distributed widely across ICA’s channels podcast, website, newsletter, and social media.
Every Quarter
CAR WASH Magazine™
CAR WASH Magazine, the award-winning resource for industry leaders, delivers four print issues annually to ICA members with full online access. This year, two additional Spring and Fall editions were introduced to expand value and reach.
Every Spring
The Car Wash Show™
Attended annually by nearly 10,000 people from the industry’s leading companies, The Show is the ultimate gathering for car wash pros.
Every Fall
ROADMAP
Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.
Discover the Perfect Fit for Your Company
Explore our Champion package options! Not sure what tier will best serve your business needs? We’re here to help
Extended
$15000/Annual
Everything in Enhance, PLUS:
- Personalized quarterly introduction to new investor leads
- Dedicated segment in CAR WASH News
- Premium digital ad placement in ICA App
- Email promotion to The Car Wash Show attendees
- Two dedicated social media posts
- Exhibit Effectiveness Evaluation at The Car Wash Show
Elevate
$25000/Annual
Everything in Extend, PLUS:
- Episode in Conversations with ICA, our newest video and podcast series
- Double-page spread in CAR WASH Magazine
Looking to Expand to New Markets?
ICA has you covered across the globe. With Car Wash Show Europe and Car Wash Show Australia taking place in alternating years, you’ll have a surefire launching pad for international expansion.
Ready to engage the largest community of car washers in the world?
Limited Space Available
This all-access program is the perfect solution for companies looking to maximize their reach with customers and stay ahead of competitors. Set up time with the International Carwash Association Growth team to determine the right path for your team.
Jen Fitzpatrick | Business Development Manager, ICA