Enhanced
$5000/Annual
Everything in Enhance:
- Team ICA Membership
- Limited analytics
- PULSE quarterly industry insights
- 20% off print ads in CAR WASH Magazine
- 10% discount on sponsorship purchases & concierge support at The Car Wash Show
Fuel Your Year-Round Growth
Build a brand with purpose by creating authentic connections, fostering loyalty, and driving real results that resonate with your audience.
Boost Your Business with Expanded Brand Visibility
Did you know that 70% of people prioritize doing business with companies they trust? Being a part of The Car Wash Show™, ROADMAP, and other ICA events helps you develop new connections and discover exciting opportunities within the car wash industry. Staying in touch with your partners all year long through ICA’s full media portfolio, from podcasts to newsletters to social media, will help you build the trust that’s crucial for lasting business relationships.
The International Carwash Association's Champions program offers customized annual sponsorship opportunities to keep your brand front and center, extending your reach well beyond The Show. By aligning with the industry’s most trusted community, you'll stand out—not only on the trade show floor but in the months that follow.
9000+
Attendees for The Car Wash Show and ROADMAP each year
12500+
People learning from CAR WASH Magazine and CAR WASH News.
10000+
Highly engaged subscribers to our weekly CAR WASH News e-newsletter.
25000+
Social reach across Facebook, Instagram, LinkedIn, X, and CAR WASH The Podcast.
Is ICA’s Champion Program Right for My Business?
We’re so glad you asked—and yes! If your goal is to elevate your brand in meaningful ways, to be positioned as a leader in the car wash space, to enhance your presence at The Show, or to have a successful product launch, then we have a package that is perfect for you. How often are we speaking directly to your target audience?
Every Week
Car Wash News
Write a description highlighting the functionality, benefits, and uniqueness of your feature. A couple of sentences here is just right.
ICA Social
We’re active on Facebook, Instagram, LinkedIn, and X — and so is your community. Be a part of the daily conversation and get real feedback in real time from the people who are using your products and services.
Conversations with ICA
Building on the success of CARWASH the Podcast, this new ICA series brings insightful dialogue to the heart of the car wash community. It connects professionals with strategies, technologies, and expert perspectives shaping the industry’s future, and is distributed widely across ICA’s channels podcast, website, newsletter, and social media.
Every Quarter
CAR WASH Magazine™
CAR WASH Magazine, the award-winning resource for industry leaders, delivers four print issues annually to ICA members with full online access. This year, two additional Spring and Fall editions were introduced to expand value and reach.
Every Spring
The Car Wash Show™
Attended annually by nearly 10,000 people from the industry’s leading companies, The Show is the ultimate gathering for car wash pros.
Every Fall
ROADMAP
Designed with owners and executives in mind, ROADMAP brings thought leaders together to collaborate on wash-specific business solutions.
Discover the Perfect Fit for Your Company
Explore our Champion package options. Not sure what tier will best serve your business needs? We’re here to help.
Extended
$15000/Annual
Everything in Enhance, PLUS:
- Personalized quarterly introduction to new investor leads
- Dedicated segment in CAR WASH News
- Premium digital ad placement in ICA App
- Email promotion to The Car Wash Show attendees
- Two dedicated social media posts
- Exhibit Effectiveness Evaluation at The Car Wash Show
Elevate
$25000/Annual
Everything in Extend, PLUS:
- Episode in Conversations with ICA, our newest video and podcast series
- Double-page spread in CAR WASH Magazine
Looking to Expand to New Markets?
ICA has you covered across the globe. With Car Wash Show Europe and Car Wash Show Australia taking place in alternating years, you’ll have a surefire launching pad for international expansion.
Limited Space Available
This all-access program is the perfect solution for companies looking to maximize their reach with customers and stay ahead of competitors. Set up time with the International Carwash Association Growth team to determine the right path for your team.
Jen Fitzpatrick | Business Development Manager, ICA